FragmentNation 2016: How serendipity can help build your brand
We live in an age of meticulous curation: manicured Instagram accounts, red and blue Facebook feeds that show us only the perspectives we already agree with, the rapacious appetite of the click economy...
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FragmentNation 2016: From color blind to color brave
Diversity has reached a tipping point that is leading to the emergence of a new paradigm — polyculturalism. Diverse cultures are no longer peripheral to the mainstream, but are an intrinsic part of it....
View ArticleHow health brands are using Instagram to become part of new cultural...
The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Social Watching has become an integral component...
View Article5 ways for brands to win with diversity and gender bias
In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand finds...
View ArticleBrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change...
For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report....
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Blurring Lines of ‘Wellness’ Brands
Dry January, New Year’s Resolutions… Excessive eating, drinking and partying in December followed by cleansing – exercise-filled January has now become an annual tradition in itself. It’s that moment...
View ArticleTop 5 Tips to Win in the Health and Wellness Sector
An aging population, increasing education levels and the pressure of modern urban living are fuelling consumer appetite for products to improve our health. Fortunately, technology and advances in...
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Generations
1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide...
View ArticleGetting the X factor. Reaching a generation in turmoil.
Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the...
View ArticleClosing the strategy to activation gap: using strategic growth frameworks to...
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that...
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